- 01Logo
- 02Colors
- 03Typography
- 04Photography
- 05Voice and tone
- 06VisualsWIP
- 07MotionWIP
01
The mark and the rules that keep it consistent.Logo
02
Eight core colors and two gradients.Colors
A
M
6
G
z
$
e
1
¢
y
5
b
P
9
Q
0
¥
k
4
B
f
8
R
t
€
03
IBM Plex Sans and Zalando Sans.Typography
04
Real people, honest moments.Photography
Clear over clever.
05
How Xe sounds.Voice and tone
06
Shapes, illustration and iconography.Visuals
07
How the brand moves.